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June 15th, 2012

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Oil & Gas - Brazil - Petrobras slashes refining budget in US$237bn investment plan

Brazil's federal energy major Petrobras (NYSE: PBR) will invest US$237bn in oil and gas projects by the end of 2016, a 5.3% increase on the company's ...

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Darryle Pollack: Surviving Cancer: It's Complicated

Cancer is complicated.

And being a survivor can be complicated, too -- confounding, confronting, and confusing.

Even starting with the word itself. It can be confusing to know exactly what is meant by cancer survivor. So for the first time in the 18 years of my own survival, I looked up the definition on the American Cancer Society website.

Survivor can have several different meanings when applied to people with cancer. Some people use the word to refer to anyone who has been diagnosed with cancer. For example, someone living with cancer may be considered a survivor. Some people use the term when referring to someone who has completed cancer treatment. And still others call a person a survivor if he or she has lived several years past a cancer diagnosis. The American Cancer Society believes that each individual has the right to define his or her own experience with cancer and considers a cancer survivor to be anyone who defines himself or herself this way, from the time of diagnosis throughout the balance of his or her life.

I love the idea of survivors defining ourselves.

Over the past few decades, being a cancer survivor has changed from something hidden or private to a badge of honor. Today the label signifies a warrior, a source of constant inspiration, always brave and upbeat, walking to raise money or climbing a mountain.

Obviously all survivors aren't climbing mountains. And many of us don't feel anything remotely close to upbeat. Or brave.

I feel fortunate that I survived pretty much intact -- minus a few key body parts. But there are many other effects that you can't see.

Cancer invades not only your body but every other area of your life. After treatment, although you may survive, you may be left with damage. The heart and other organs. The immune system. Emotions. Finances. Intimacy. Stress. Fatigue. There's almost no place the tentacles of cancer don't reach.

Today those tentacles have infiltrated into the health and lives of 12 million cancer survivors in the United States alone. Over the past 40 years, our numbers have quadrupled -- and are growing every day.

The sheer size of those numbers, the broad spectrum of ways cancer impacts lives, and the high costs -- financial and otherwise -- pretty much demand that we pay attention as a society to the topic of cancer survivorship.

And it's complicated to begin to understand the issues and needs of cancer survivors, and what can be done to improve the quantity -- and quality -- of life after cancer.

Scientists are beginning to find those answers, and to devote attention to survivorship as a study in itself -- another part of the cancer journey.

There is very exciting research in many disciplines that intersect with survivorship, and a very exciting event bringing them all together as a joint project of the National Cancer Institute's Office of Cancer Survivorship, the American Cancer Society, LIVESTRONG, and the Centers for Disease Control and Prevention.

The Cancer Survivorship Research Conference takes place this week in Arlington, Va. with this year's theme: Translating Science to Care. The American Cancer Society says:

This meeting is a forum for researchers, clinicians, cancer survivors, advocates, program planners, policymakers, and public health experts to learn about current and emerging cancer survivorship research.

The conference addresses topics that range from obesity to fatigue to aging to resilience to relationships -- all geared to take what is learned in the lab and apply it directly to the enormous community of survivors.

I feel especially lucky to attend, as a survivor and representative of the American Cancer Society Blogger Advisory Council. I'll be sharing what I learn there -- to help other survivors live longer and stronger.

One thing I've already learned in years of connecting and communicating with the community of cancer survivors -- though they may not be in the Himalayas, they are climbing mountains every day, and every survivor I've ever met is inspiring.

For anyone who is interested in learning more about survivorship, I will post information from the conference on Twitter; after the conference on the HuffPost and on my blog: I never signed up for this.....

For more by Darryle Pollack, click here.

For more on cancer, click here.

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Follow Darryle Pollack on Twitter: www.twitter.com/DarryleP

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Autostraddle ? Gays Beat Straights When It Comes To Keeping ...

Social and medical scientists have repeatedly linked marriage to more positive physical health outcomes for its participants ? but of course, by "marriage" they usually mean "opposite sex marriage," and the commonly agreed-upon reason for this result is that without a good woman around, men absolutely cannot take care of their own shit. Just kidding! Actually, not really.

Here's how the idea that "men count on women to supervise their health" is explained by Corrine Reczek and Debra Umberson in the introduction to their recently-published study "Gender, health behavior, and intimate relationships: lesbian, gay and straight contexts":

"In order to explain this persistent and well-documented gender gap, previous research has relied primarily on gender socialization theory to suggest that girls are socialized from a young age to care about others' health, while boys are not."

Reczek and Umberson were curious, then, about how these dynamics would play out in same-sex relationships. See, there are two elements of gender socialization theory at work here. The "doing gender" theory posits that certain cultural ideals and conceptions of masculinity and femininity lead men to see promoting health as the woman's job.?The "gender relations" approach attempts to discren the interactional elements of this dichotomy, namely?that "men's inattentiveness, in relation to women's attentiveness, toward health is not merely a function of individual performances of gender. Rather, these gendered performances persist as social practices that are?constitutive?of ? and constitute ? a gender order."

Taken on its own, the "doing gender" theory would suggest that gay male couples probably sit around all day shooting heroin, eating Doritos, avoiding the gym and dodging the doctor, and that lesbians constantly nag each other about why the other hasn't quit smoking yet. However, I don't know if you've ever seen Anderson Cooper biking around Chelsea with his boyfriend, but if you have (as I have) you'll probably be skeptical about the idea that men without women cannot be responsible about their health.

Thus,?Reczek and Umberson interviewed 50 couples who'd been together for eight years or more, including 15 gay and 15 lesbian couples, to look at "health work" within partnerships, defined as "any activity or dialogue concerned with enhancing another's health."

Over 75% of the couples they interviewed reported at least one partner "did some form of health work as a result of two reasons: the other partner had bad health habits, or one partner was considered the "health expert."?The heteros reported generally that men were the ones who needed more prodding about healthier behaviors:

"In explaining why one partner performed specialized health behavior work while the other did not, men and women in gay, lesbian and straight relationships framed one partner as having inherently unhealthy behavior in need of intervention.... in straight couples, men were typically framed as having unhealthy behavior in need of health work."

Straight couples who identified one partner as the "health expert" almost exclusively said it was the woman of the house, and many referred to their wives as "health nuts" or "the health person."?Meanwhile, gay couples eschewed "health nut" shorthand and?were more likely to provide detailed explanations and background regarding one partner's superior knowledge in a specific health area. (Sidenote: The "health expert" concept is kinda funny 'cause it's SO TRUE, there's always the one person who takes that role, right?)

The most striking results of all came when looking at "cooperative health behavior work," described as "times when they and their partner worked together in mutually reinforcing ways to promote one another's ? and their own ? health behavior." 80 percent of gay couples and 86 percent of lesbian couples reported cooperative health behavior work... compared to ten percent of straight couples. TEN PERCENT!

Gay couples described things like running and making healthy-eating efforts together, keeping each other "in check" about excessive alcohol abuse and tailoring one's fitness routine to include the other.

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The researchers concluded:

"Our analysis shows that gay men and lesbian women describe performing specialized health work in ways analogous to straight women. This suggests that health behavior work does not depend on whether an individual identifies as a man or a woman, but rather the?relational and?institutional?contexts?in which men and women enact gendered selves and sexual identities."

But why, exactly, are gay and lesbian couples dramatically better at cooperative health work than straight couples? For starters, this is in line with other research that shows same-sex couples handle household chores and other "unpaid work" in a more egalitarian way than straight couples, although really arguably that's just by default.

Reczek and Umberson suggest that there are other factors specific to gay culture, like that "two gay men may mutually draw upon alternative notions of masculinity that place emphasis on physical fitness and appearance and perform cooperative health behavior work to achieve this common goal," that could impact results.

Furthermore:

"...the social and institutional conditions within which gay and lesbian couples live ? including a heteronormative and homophobic culture at large, and a non-institutionalized nonheterosexual union ? structure a unique relational context for cooperative, more egalitarian health work processes to emerge."

Although it's much less interesting than the gender theory stuff, I'd be interested to know what impact sex-specific health needs/factors have on these sorts of results ? as in; to what degree the biological differences between cisgender men and women affect their ability to take care of one another's health.?A straight guy is unlikely to have much insight on his girlfriend's yeast infection, but another girl usually will, and often the closest "other girl" for a lesbian is her girlfriend. Once you reach a certain age, it's likely that even if your girlfriend hasn't personally dealt with your health issues, she's got an ex-girlfriend who has and therefore subsequent insight.

Having dated men for seven years before switching over to the ladies, I was actually surprised (and relieved) at first by how different it was to date someone with whom my physical health was discussed.?With men, I always felt it was something I just took care of on my own, or with the support of female friends. (To be fair, though, I stopped dating men at 23, I imagine discomfort around personal health issues may fade when you get older or are in longer-term relationships.) To be honest, I don't think I would've been receptive to "health work" delivered by a man, and the only time I engaged in "cooperative health work" with a boyfriend, it quickly turned into a calorie-reduction contest/cooperative eating disorder!

Speaking of consuming or not consuming things; dramatic differences in metabolism between genders have a major impact on our bodies' responses to adjustments in nutrition and fitness as well as the processing of drugs and alcohol, which are the two areas in which our health outcomes are most easily impacted by our partners and for which "cooperative health work" was often cited. That definitely gives same-sex couples an upper hand for working cooperatively in those areas.

We are educated throughout our lifetimes about how to take care of ourselves, and that education is very gendered, which gives us all a good base to take care of our same-sex partners. But where opposite-sex partners are concerned, it's also a truth universally acknowledged that women are incidentally told a lot more about men's health than vice versa because men dominate the cultural conversation and the media (a.k.a., "because of the patriarchy").

There's also the broader issue of political disenfranchisement. If we don't look out for each other, who will, you know? We're less likely to be insured, for starters, and we're more likely to fear doctors and be disconnected from our families or other communities. Historically, we've achieved pretty incredible feats of community care-taking over the years, especially when AIDS first broke out and the medical industry shunned gay men seeking help or treatment.

We hear so much about negative health outcomes for LGBT people that it's nice to have at least one little study that shows even though we're often on our own out here, we do a pretty damn good job of taking care of each other.

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Internet eCommerce: Bricks to Clicks: Pros & Cons of Shifting Your ...

Body_BrickstoClicks.jpgby Jen Hickey.

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Most retail brick & mortar (B&M) stores, no matter how small, have some kind of online presence. The web has not only made it easier to stay connected with, and extend rewards to, loyal customers, but it has also allowed many smaller retailers to extend their reach beyond their local community. But for those entrepreneurs who are contemplating closing their physical storefronts and taking their business completely online, you must be able to differentiate your products from the crowd if you want to compete with established players like Amazon.

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According to U.S. Census data, growth of e-commerce sales is surpassing traditional retail offline sales at a faster rate, so it makes sense for B&M retailers to have a 24/7 e-commerce site. However, attracting that virtual traffic requires just as much, if not more, planning and research as setting up a B&M. ?Most companies new to online business have unrealistic expectations of their marketing costs,? notes Andreas Huttenrauch, managing director of Globi Web Solutions, a Calgary, Alberta-based web design and marketing company. ?Because the barriers to having an e-commerce store are low, competition is high, and advertising becomes very expensive.?

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PQ_BrickstoClicks.jpgWhile closing the doors of your B&M can eliminate fixed overhead like rent, utilities, equipment and insurance, and significantly lower payroll costs, keep in mind that other expense, like search engine optimization (SEO) and search engine marketing (SEM), do not come cheap. ?Positioning your brand and products for optimal traffic can equal or exceed print advertising,? says Huttenrauch. And you must target the right customers to begin with to help turn that virtual browser into a paying customer. ?You need to have a unique selling proposition that differentiates you from the crowd,? Huttenrauch points out. ?The moment you can stop people from comparison shopping, you have a leg up over your competitor.?

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Smaller retailers usually find it difficult to completely shut down their B&M stores. ?Those that can tie to their customers geographically, with a physical location have a much better success rate,? says Huttenrauch. ?Unless your brand is well known and has more trust in the marketplace, consumers will go elsewhere.? So, it?s important for retailers to highlight their physical locations, even if market conditions have forced them to close. ?Showing pictures of your stores, staff, and its history on your web site gives people comfort that you?re not just a guy selling stuff out of his basement,? notes Steven Antisdel, founder and managing partner at Precept Partners, LLC, an Internet technology, strategy, and consulting company in Benton Harbor, Michigan. ?Online, trust is queen of the realm.?

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Before he got into the consulting business, Antisdel was vice president? and general manager of Bookout Furniture, the largest furniture store in southwestern Michigan. In 1996, he launched an e-commerce site called FurnitureFind.com, one of the first furniture retailers on the web. ?Opening an online channel helped us grow significantly, over 1,000 percent between 1997 and 2000, as it allowed us to expand from a regional to a national market,? recalls Antisdel. ?We did a lot of systems building and modified processes at every level to manage that growth.? In 2002, after going through private equity funding, a merger, a spinoff, and surviving the dotcom boom and bust, FurnitureFind.com emerged as one of the few and largest furniture retailers remaining on the web. By 2003, a venture capital firm bought both the B&M and online businesses, and subsequently sold them to another group that closed the B&M locations but maintained the online site.

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Because his business was among the first e-businesses of its kind, Antisdel was asked to speak at various trade and online conferences about how his company made the transition to e-commerce. This eventually led him to? consulting with other companies on how to optimize their online channels. ?We don?t hear very often of businesses trying to close their B&Ms,? notes Antisdel. ?It?s usually a good competitive advantage to have had the challenges of working with real customers. It enhances your credibility online.??

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Richard Sutton had the advantage of nearly two decades as an established retail purveyor of Southwestern and Plains Native American art and jewelry in downtown Cold Spring Harbor, N.Y. when he began experimenting with an e-commerce channel for Kiva Trading Company in 2005. Sutton had actually set up Kiva?s web site in 1995 as a way to drive traffic to his store. ?When Google became a player, their search engine was strongly driven by informational material related to key words,? Sutton points out. ?For many years, our site would come up in the top five.??

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Kiva?s history on the web initially helped drive traffic to the site. Sales online exceeded in-store sales by 20 percent within a year of activating e-commerce on the site. During that time, lower sales due to pre-crash jitters and a new landlord were making it difficult to keep his Long Island retail gallery open. In September 2007, Sutton closed its doors. He was able to save nearly $60,000 in operating costs by eliminating commercial rent and utilities, print advertising, and insurance, as well as the cost of paying a part-time employee. ?When the financial bubble burst, we were already set up to continue as an online-only venture with a national customer base,? he says. Sutton was able to pass on the savings to online customers by offering his products for 30 percent? less than in his store.

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Sutton?s business is unique in that he sells one-of-a-kind pieces, so there are no repeat sales. After testing an Amazon virtual storefront, he set up an eBay store through his site and then added an online catalog for customers adverse to the bidding process. Sutton was able to monetize online traffic using tools like Google AdSense and set up a graphic dictionary of American Indian symbols, which is still unique online and helps drive a lot of traffic to his site. ?The cost of paying a marketing service to tweak your SEO is too high for most small businesses,? notes Sutton. ?It?s critical to know how to do these things on your own to keep costs down.??

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Sutton attributes his successful transition to e-commerce by narrowing, not broadening, his offerings in a unique market niche and his ability to adjust to changes in the market and technology. ?Wearing a lot of hats has kept our business alive, even during the really bad years,? he explains.?

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As Antisdel points out, whether you have a physical or virtual storefront, success depend on your business? ability to ?pivot?. ?Lots of e-businesses start out as one thing, but the market moves in another direction,? says Antisdel. ?The biggest reason for failure is when a business is too rigid in its thinking to serve the market differently or serve a different market.? For a B&M, shifting your business online can open up whole new markets. But it?s best to test your products to see that they can compete in the virtual marketplace before closing those doors.

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Florida governor mistaken for dead in 2006 vote (Reuters)

Florida governor mistaken for dead in 2006 vote


By Michael PeltierPosted 2012/06/14 at 12:46 pm EDT

TALLAHASSEE, Florida, June 14, 2012 (Reuters) ? Florida's governor, who is leading a disputed purge of voter registration rolls, had to cast a provisional ballot in 2006 because officials mistakenly thought he was dead, election officials said on Thursday.

Governor Rick Scott was required to use a provisional ballot in the 2006 primary and general elections because Collier County election officials had received a Social Security Death Index Death Record that led them to believe he had died on January 27, 2006.

In fact the deceased was Richard E. Scott, who had the same birthday as the governor, December 1, 1952. The governor's full name is Richard Lynn Scott.

Election officials verified that Scott was among the living and his ballots were counted.

"I've been here for more than seven years and it's the first time I am aware of somebody who was removed for being deceased and it was a mistake," said Tim Durham, Collier County deputy election supervisor. "It was the exact same name, Florida resident, identical date of birth."

Scott took office in January 2011. Spokesman Lane Wright said the incident underscores the governor's contention that his push to purge the voting rolls of ineligible voters will not prevent eligible voters from casting ballots.

Florida's provisional ballot process allows contested voters to cast ballots and requires local election officials to verify their votes within 30 days.

"The system is set up so that people can vote," Wright said.

Over the past several weeks, the Republican governor has been at the center of the storm as state and federal agencies battle over a Scott-backed attempt to purge ineligible voters from the rolls. The Florida Secretary of State and the U.S. Department of Justice have traded lawsuits over the issue.

Critics said the Scott administration's effort to purge ineligible non-citizens from Florida's voter rolls relies on faulty data that threatens to disenfranchise legitimate voters. A federal court blocked enforcement of a Scott-supported law that put "harsh and impractical" limits on voter registration drives.

(Editing by Jane Sutton and Doina Chiacu)

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Sunny Side Up: New House Update - scrapbook room ideas

Wow. ?I have been so busy with our new house that I haven't had much time to share the latest details! ?Our plans are still in the city but we are very close to getting everything approved. ?Such a crazy process in California! ?Fingers are crossed we will break ground sometime in July. ?I'm so excited I can't even stand it! ?I just got off the phone with my designer discussing the layout for my scrapbook room/office which is why I am currently grinning ear to ear! ?:) ?When we were looking at existing homes I was really trying to find a house with two offices (or two spaces I could turn into two offices!). ?

And Kenny? ?Well when he needs to take a conference call or talk to a client from home (which happens daily) he heads to the garage and gets in the car! ?It's the only quiet place in our house! ?:) ?We have made it work, but we are both SO excited about having our own office space in our next house. ?Here are couple of things I discussed with my architect when we were designing my office: ?

Function:? I keep calling this space the project room because I want it to be a place not only for me to scrapbook and blog, but also for the kids when they are working on a project for school, or when they are just in the mood to craft and be creative. ?A room where we can spread out our projects and get messy! ?It's also where I want the family computer to be located. ?No computers will be allowed upstairs where I can't keep an eye on everything!

Location:?I wanted my project room right next to the kitchen (as a mom I am in the kitchen more than anywhere else!). ?Not visible (I plan on it always being a mess) but very close to the main living/kitchen/dining area so that I can easily sneak in to get some work done when the kids are occupied. ?Also so that it will be an easy place for the kids to do their homework or craft with me close by. ?

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Organization:??Of course I want this space to run like a well oiled machine! ?I have so many ideas swimming around in my head about how I want to store all of my supplies! ?This will not be one of those craft rooms with TONS of scrapbook supplies from the floor to the ceiling. ?I'm a bit of a minimalist and I've found that I do better with less "stuff" - especially when I'm scrapbooking. ?I like to keep things simple and I hope this space reflects that. ?Simple and organized. ?:) ?

Wish List: ?I would LOVE a built-in wrap around desk in this space with cabinets above and a mix of cabinets and drawers below for storage. ?I'm currently debating an island. ?I'd love the extra work/storage space, but I don't want the room to feel too crowded. ?

Here are a few of the pictures I've saved for inspiration for this beloved room that I am SO excited about (along with what I love about the picture and the source): ?

I love this wrap around desk. ?I also like the look of the open shelves above, but that forces you to be really tidy with your storage! ?Still debating if I want open or closed cabinetry in my office. ?Maybe a mix?

?Another great wrap around desk from Pottery Barn. ?Cute shelf above too!

Love the colors in this room. ?Wonder if I'll be sick of aqua by the time we move in a year.?

Probably not. ?:)

?Another wrap around desk.

I want some pull out drawers similar to these for wrapping paper/supplies. ?

A couple of options for paper storage. ?

?A functional island that doesn't take up too much room. ?

?At one point I debated a separate desk/homework area for the kids - something similar to the pictures above, but if I do an island I think that will function well for a kids' space. ?I want to leave room on one wall for some sort of inspiration board and a place to display current layouts I've done or art work from the kids. ?Love the yellow striped ceiling in this picture!

?The green and white craft room above is so fun! ?Amazing storage! ?

The cabinets in this office space are so pretty. ?Looks like a kitchen! ?

?This is a cool desk that wraps around in the middle of the room. ?Interesting idea...

And after seeing this picture above I'm debating painting the cabinets in my scrapbook room a fun color. ?Or maybe painting half of them white and the other half a color? ?

Add that to the thousands of decisions I have to make for this house during the next year!

Good thing these are such fun decisions to make. ?:)

p.s. ?You can see more of my inspiration pics for my office on two of ?my favorite Pinterest boards:

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